LADA – Langkawi Development Authority

LADA – TOURISM DIVISION

One of the most crucial departments in LADA, the Tourism Division was established to market Langkawi as a world-class tourist destination. It handles all major tourism-related events such as the Langkawi International Maritime & Aerospace Exhibition (LIMA), MATTA Fair, Tourism Festival and Ironman Langkawi.

It also aggressively promotes Langkawi as the only UNESCO-designated Geopark in Southeast Asia. The division regular promotes Langkawi abroad and has done public relations tours in Berlin, Australia, Finland and Dubai.

TOURISM DEVELOPMENT DIVISION FUNCTIONS

– Examining the event programs organized by the government and private sectors and implement the planned event in the tourism calendar

– Examine and review the programs held by the private sector using LADA’s sponsorship to be in line with the mission of LADA to make Langkawi a great tourist destination

– Plans programs for domestic and international promotion with Tourism Malaysia and the private sector

– Studied the appropriate advertising medium for promotion and marketing for both domestic and international market

– Collect data related to tourism in Langkawi and compile a structured records

EVENTS & PROMOTION DIVISION FUNCTIONS

– Developing the tourism industry to generate income and jobs for Langkawi communities

– Promote the tourism sector in and outside the country in a professional, effective and continues to meet the requirements of international and domestic tourists

– Strengthening and improving service quality

– Promote international and domestic tourists to Langkawi

– Provide and creating the atmosphere of a professional service

– Conducting events that have been planned in the travel calendar

– Examine and review the programs held by the private sector using LADA’s sponsorship to be in line with the mission of LADA to make Langkawi a great tourist destination

Contact information:
LANGKAWI DEVELOPMENT AUTHORITY
Kompleks LADA, Peti Surat 60,
Jalan Persiaran Putra
07000 Langkawi Kedah

Phone: 04-9600 600
Fax: 04-9600 509
Email: support@lada.gov.my

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